Small and medium-sized enterprises are much more than drivers of the economy – they are the foundation of local communities, job creation, and overall quality of life.
In the first episode of the Švica.ba podcast, we explore how entrepreneurship, knowledge, bold ideas, and especially international cooperation shape businesses and people’s lives. Through examples from Switzerland and Bosnia and Herzegovina, we examine what it takes for businesses to grow, why vocational education and training matter, and how experience gained abroad can be transformed into new opportunities back home.
Our guests, Dragana Mujanović and Lejla Vilić, share two inspiring stories that demonstrate how cooperation between Switzerland and Bosnia and Herzegovina can lead to tangible achievements and innovations that change lives and create long-term value. Through this conversation, discover what this cooperation looks like today and where its greatest potential lies in the future.
Dragana Mujanović – From Personal Experience to Global Innovation
Driven by personal experience and a desire to help children with sensory difficulties, Dragana Mujanović developed an idea that evolved into AIsthesis, a deep-tech startup developing solutions based on artificial intelligence and wearable technology. With the support of Foundation 787 and the Swiss Entrepreneurship Program, as well as international initiatives such as Google for Startups and NVIDIA Inception, AIsthesis has grown into a venture with global potential. Today, it is part of the Swiss MedTech ecosystem in Bern.
Lejla Vilić – Knowledge That Empowers Communities
After returning from Switzerland to Bosnia and Herzegovina, Lejla Vilić joined her husband Samir in developing a modern Romanov sheep farm in Podastinje, near Kiseljak. Today, their farm combines carefully selected genetics, modern technologies, and strategic production planning, demonstrating that agriculture can be a sustainable and competitive business. Their goal is not only to expand their own operations but also to share knowledge with other breeders, contributing to the development of new farms and the strengthening of the local community.
The podcast episode is also available in audio format on Spotify, Deezer, and Apple Podcasts.
